A Demand-Side Business Model

The potentially game-changing nature of this program becomes even clearer when it is compared to alternative strategies that have focussed on profit maximization or on CSR approaches. Our new business model uses the heretofore missing non-financial metrics of capitalism and uses them not just for impact measurement, but rather to drive greater business performance; holistically, yes, but also financially, all in ways that are measurable and trackable over time.

Bruno Roche and Jay Jakub
Completing Capitalism